Digital marketing and customer experience strategy: Leveraging digital channels for marketing and customer engagement

This study examines the importance of using digital channels in increasing marketing and customer loyalty by addressing digital marketing and customer experience strategies. The rapid development of the digital age obliges businesses to focus on digital marketing methods and develop strategies to improve customer experience. In the introduction part of the study, digital marketing and customer experience issues are briefly mentioned, and the current situation analysis is made. After the introduction, the previous studies on the subject are examined under the title of a literature review. Then, it explains the concept of digital marketing and explains some digital marketing strategies. In the next stage, the customer journey and customer experience were examined and then focused on the digital customer experience. In the last part of the study, the digital marketing and customer experience strategy has been summarized, and the importance of digital channels in customer loyalty has been pointed out.