Social Marketing in Times of Crisis: A Covid-19 Review

One of the biggest crises in human history; The new coronavirus (COVID-19) which has transformed into a global crisis by affecting people in economic, social and health terms, was reported in Wuhan, China in December 2019. It quickly started to appear in other countries between December 2019 and February 2020. Many negative situations were observed, such as isolation and quarantine, breaks in the supply chain, interruption of education and online education, food and health. Since the period when the crisis was felt intensely, countries formed both national and international cooperation strategies. It is seen that one of the strategies created to reduce the spread of COVID-19 and soften the crisis environment is social marketing. Drawing attention to the importance of social marketing reveals the purpose of the study. The study examines the definition of social marketing, literature review, COVID-19 pandemic; It has been prepared as a compilation article in order to compare, evaluate and interpret the studies on social marketing. It is thought that the Ministry of Health has successfully carried out the pandemic process with social marketing practices. It is thought that the studies to be carried out in the field of social marketing can be supported by qualitative and quantitative analyzes and contribute to new studies in the field of consumer behavior.